Data2Decisions is a global marketing effectiveness consultancy designed for today’s complex business landscape – an ever-changing, convergent and global world where marketing is an increasingly powerful force for growth. Our mission is to help our clients grow their businesses through better marketing – deploying data and a variety of analytical techniques from marketing mix modelling, Attribution and AI marketing activation.
The business was started in 2001 and was built on a vision of taking statistics, consultancy and communications knowledge and bringing it together for clients in an actionable and valuable way.
We specialise in building tailored measurement and optimisation solutions, built around individual client needs, ensuring we can capture the impact of marketing and non-marketing factors, at any granularity, online or offline.
Our expertise spans many sectors and we are recognised as a leader in marketing effectiveness consultancy, winning an array of IPA effectiveness awards for our clients over the years.