Another huge year of awards for Data2Decisions

Every two years, The IPA Effectiveness Awards celebrate and showcase communications agencies, media owners and advertisers that successfully prove that their work achieved outstanding results. Last night marked the 40th anniversary the Awards ceremony, with 64 effectiveness case study entries were in the running for a prestigious Bronze, Silver or Gold prize with the industry gathered virtually via a live stream to celebrate those who had achieved outstanding results.


The results could not have been more positive for Data2Decisions who netted four awards for their contribution to Diageo’s effectiveness entries, including two Gold awards and including one special award for best new insight:

Diageo Culture of Marketing Effectiveness (GOLD) – SPECIAL AWARDS – ‘Best Use of Data’ & ‘Best New learning’

Guinness, “Made of More” campaign (GOLD) – SPECIAL AWARD – ‘Best Multi-Market’

Gordon’s Gin, “Shall we?” campaign (SILVER)

Baileys, “Don’t mind if” campaign (SILVER)


These results are only the latest additions to a host of awards won in 2020 and beyond. This year’s wins also include one Effie and three marketing society brave awards. Data2Decisions is always extremely proud to support our clients in their entries in showing how marketing and the use of effectiveness insights can be a force for growth.


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