Alfredo Hernandez


Alfredo Hernandez

Managing Partner

Data2Decisions Spain

Alfredo is an analytics expert with more than 18 years of experience measuring marketing and communications effectiveness. Alfredo worked for Nielsen and Havas Media before joining Dentsu Aegis Network Spain in 2007 as the Head of Analytics and Innovation, responsible for developing strategic and tactical media planning tools and business intelligence solutions through analytics. He has been Managing Partner of Data2Decisions Spain since 2014.


Alfredo leads a team with experience working with international and local clients from a range of sectors including FMCG, automotive, technology, finance, energy, retail, gaming and media.