Anthony Pey

Digital Client Director

Data2Decisions UK

Anthony is the Digital Client Director at Data2Decisions. He is a digital marketing effectiveness specialist who has spent the last seven years building complex attribution modelling frameworks and further 5+ years in marketing analytics.


Anthony is able to combine his deep experience of advertising technology, customer level data and a range of measurement techniques together to create compelling and transformational digital marketing strategies that help clients drive more effective and profitable returns.