News

Data2Decisions expands to Japan

Data2Decisions continues to build global scale this month with the opening of a new office in Japan. Led by Managing Partner Hirofumi Hamaguchi (featured third from left), the new office extends Data2Decisions’ coverage in APAC which includes Australia and Singapore, and grows the brand’s global network to...

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Monster appoints Data2Decisions as analytics partner

Data2Decisions UK, Dentsu Aegis Network’s global marketing effectiveness consultancy, has been appointed by the global recruitment platform Monster, as its analytics partner in Europe following a competitive pitch process.   Monster will be utilising Data2Decisions’ data analytics framework Total Attribution which provides a holistic approach to measuring...

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CSR: ‘A little goes a long way’

Throughout September, Data2Decisions ran "A little goes a long way": a month-long campaign to show how a small step can make a big difference to people in our local community and the environment. "A little goes a long way" consisted of three bite-size initiatives that...

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Data2Decisions launches in Australia

Data2Decisions, the global marketing effectiveness consultancy, has launched in Australia and will be managed in this market by Dentsu Aegis Network’s newly appointed Managing Director of Research, Data and Analytics, Clare Fernando.   Data2Decisions uses data, analytics and technology to help clients make more effective marketing decisions...

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New approach connects online and offline media evaluation

Data2Decisions has announced the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales.Total Attribution allows Data2Decisions to rigorously evaluate the whole media mix and help...

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Data2Decisions launches in Spain

Data2Decisions has officially launched in Spain, one of many new offices opened this year as part of its global expansion.   After joining Dentsu Aegis Network in 2012, Data2Decisions has focused on internationalising the business to provide marketing effectiveness expertise on a global scale. Data2Decisions, established in...

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