Sustainable business – why brands need a purpose

Purpose is emerging as one of our industry's hottest topics and greatest challenges as we strive to better engage an increasingly discerning consumer. At Cannes Lions this year, everyone from Jamie Oliver to Pharrell Williams said unwavering purpose or intention was key to their success. Celebrities, non-profits and...

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Cannes Lions changes but can creativity be liberated by data?

By KARL WEAVER, former CEO, Data2Decisions   This year I’m really excited to be involved in the Cannes Advertising Festival as an advisor for the Creative Effectiveness Lions and also on a WARC panel talking about how creative effectiveness is changing.   Interestingly the Cannes organisers have changed the...

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