We’ve always believed that analysis is only half of the story so using the results of our work to help clients make a real difference is what it’s all about for us. That’s why we don’t just employ econometricians – we employ econometricians who understand the business value of what they do and who can advise our clients on how to use modelling to make their marketing so much more effective.
This consultancy led approach is kind of our thing – and it’s vital to getting the best out of the data. While many of our competitors divide the work into different departments – analytics and client service – we insist that the same consultants do both. This ensures that everything we’ve learnt about our clients’ products and markets during the scoping and objective-setting stage gets incorporated into the models. We take our clients on a marketing effectiveness journey, sharing models at interim stages to get feedback and further improve our analysis. The result? Well, we end up with a set of models that make statistical and common sense – models that we can then use with our clients to significantly improve marketing effectiveness.
Adopting this approach, our highly accomplished and experienced consultants are able to make a huge difference to our clients’ businesses. We have modelled across the world – from markets in the US to Korea, Europe, Africa and the Far East – and we’ve worked in all the major categories, including FMCG/CPG, entertainment, insurance, automotive, finance, fashion and retail.