DATA2DECISIONS CITED AS A STRONG PERFORMER IN THE APAC REGION BY LEADING INDEPENDENT RESEARCH FIRM
Data2Decisions was among the select companies that Forrester invited to participate in The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018 evaluation. In this evaluation, Data2Decisions was cited as a Strong Performer. With a lower measurement maturity noted in APAC, Forrester identified that vendors with localised and integrated solutions and services “bring greater value to marketers in the region”.
According to the report, “D2D has strong services and localisation capabilities. Customer references mainly engage D2D for marketing mix modelling (MMM) and are satisfied with its services and model-building capabilities”, and that one customer commented that “D2D’s methodology was clear and convincing”.
APAC lead Jeremy Lim said “D2D recognises the importance of providing our clients with services catered to local nuances, and hence established an office in the region since 2014. The recognition by Forrester is, in our opinion, credit to what we aim to achieve as well as the solutions that we offer.”
Chief Data Officer of Dentsu Aegis Network APAC Vikram Bansal added, “We think this is a good testament of the strength we have built in this space, which has also been validated by recent projects awarded by Standard Chartered and Abbott, and the positive feedback from pitches.”