Data2Decisions expands to Japan

Data2Decisions continues to build global scale this month with the opening of a new office in Japan. Led by Managing Partner Hirofumi Hamaguchi (featured third from left), the new office extends Data2Decisions’ coverage in APAC which includes Australia and Singapore, and grows the brand’s global network to 12 offices.


Hirofumi is joined by Business Development Director Masamichi Sasaki (second from left) and Principal Consultant Kazuki Matsuda (first from left) to deliver data analytics and optimisation expertise and the latest Data2Decisions innovation in Japan.


Data2Decisions was founded in London more than 15 years ago and is a leader in the delivery of marketing data analytics and optimisation to businesses globally. It helps brands make more effective data-driven decisions to improve marketing returns and drive business growth.


Mike Larkin, Global Chief Revenue Officer for Data2Decisions (featured far right) said expanding into Japan enhanced its ability to drive marketing effectiveness for clients on a global scale.


“Tokyo is a key marketing hub for many local and global brands. These businesses are increasingly looking for data analytics partners who offer a globally consistent approach, delivered by a team of local experts. The launch of Data2Decisions in Japan will enhance our ability to provide this for clients,” he said.


Hirofumi Hamaguchi starts his new role as Managing Partner for Data2Decisions Japan following more than 13 years at Dentsu Inc. where he has specialised in marketing effectiveness.


He echoed the need for globally consistent analytics, adding that, “Clients face increasing complexity in the deployment of their global marketing budgets. As part of the Data2Decisions global network, we look forward to tackling this challenge for local and global clients alike, to improve their ROI and drive growth,” he said.


Data2Decisions Japan will be based in Tokyo and officially launches with an established portfolio of clients across multiple sectors. The team will deliver Data2Decisions’ full marketing effectiveness offering including marketing consulting; data analytics; budget optimisation and forecasting; marketing budget optimisation tool PoleStar; and the Marketing Effectiveness Platform.