Data2Decisions launches in Australia
Posted on 4th July 2015
Data2Decisions, the global marketing effectiveness consultancy, has launched in Australia and will be managed in this market by Dentsu Aegis Network’s newly appointed Managing Director of Research, Data and Analytics, Clare Fernando.
Data2Decisions uses data, analytics and technology to help clients make more effective marketing decisions quickly and at scale to drive sustainable business growth. It was established in the UK in 2001 and after rapid growth throughout the past 18 months now has nine offices throughout Europe, the Americas and Asia Pacific.
Clare Fernando joins Dentsu Aegis Network from her previous role as Chief Insights Officer of Management Consulting Firm Thrive Plus before which she worked with companies such as Mediabrands, Initiative and Austar Entertainment. She has held marketing research and analytics roles in industries such as banking and finance, accounting, online, retail, logistics and consultancy.
Speaking of the launch, Karl Weaver, CEO of Data2Decisions said, “Across the world, brands are continuing to increase their investment in analytics to make their marketing work harder and drive business growth. We’re very pleased to have launched Data2Decisions in Australia, where our global experience, teamed with local knowledge will delivered significant commercial value to Dentsu Aegis clients.”
Clare Fernando said “The intersection of data, insights and innovation has always been integral in shaping effective marketing and business strategy. I am excited and proud to join Dentsu Aegis Network, renowned for its ready receptivity to innovative thinking in the analysis and application of data to drive sustainable business growth for clients. Sustainable business growth is not just achieved through optimising marketing strategy but also through sharpening planning across other aspects of our clients’ operations which impact on performance. I look forward to bringing new levels of wide-ranging value to our clients through the effective use of data,” she said.