Data2Decisions launches in Spain

Data2Decisions has officially launched in Spain, one of many new offices opened this year as part of its global expansion.


Alfredo Hernández 100x100After joining Dentsu Aegis Network in 2012, Data2Decisions has focused on internationalising the business to provide marketing effectiveness expertise on a global scale. Data2Decisions, established in 2001, now operates in London, New York, Singapore, Paris, Copenhagen and Madrid.


Data2Decisions in Spain will be led by Managing Partner, Alfredo Hernandez (pictured), who will be supported by a team of experienced data analytics consultants.


Karl Weaver, Chief Executive Officer of Data2Decisions said the international roll-out of Data2Decisions was one of his key priorities, particularly as the globalisation of brands continued to gather pace.  Mr Weaver said


[su_quote]Since 2010, there has been a 70% increase in global media reviews [1], a sign that more businesses are taking a global view of their marketing investments. Add to this the fact that businesses can improve their ROI by more than 25% by optimising budget allocation across geographies and we see no sign of this trend slowing down[/su_quote]


“With this in mind, being able to offer consistent marketing effectiveness services on a global scale has become increasingly important for our clients and Dentsu Aegis Network.”


“It’s an exciting time to be a marketing effectiveness business and I look forward to joining Alfredo to grow the Data2Decisions brand in Spain,” said Mr Weaver.


[1] AAR ‘newbizmoves’