Global Marketing Effectiveness Consultancy Data2Decisions, part of Dentsu Aegis Network, cited as a Strong Performer by leading Independent Research Firm

Data2Decisions was among the select companies that Forrester invited to participate in it’s April 2018 Forrester Wave™ evaluation, Marketing Measurement and Optimisation Solution.  In this evaluation, Data2Decisions was cited as a Strong Performer in Marketing Measurement and Optimisation Solutions Wave.


The Report states “Data2Decisions received the high scores on its global presence and strong capabilities in marketing and business strategy consulting”, and that “Data2Decisions is a good fit for marketers seeking more consulting-heavy engagement, with technology to build and showcase insights”.


Managing Director, Katherine Munford said “In today’s media planning and buying environment, a big picture view of how the marketing mix is working is extremely important for brands.  The focus of our business is to help our clients make more effective marketing decisions quickly, and at scale, to drive considerable and sustainable business growth.  We are delighted to be named a Strong Performer in Forrester’s Marketing Measurement and Optimisation Wave”.


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