Thinkbox optimising TV buying for SME

How smaller businesses can supercharge with TV

A new study by Data2Decisions’ Annabelle Reposeur finds TV advertising is most effective channel to drive small business growth. The study finds that TV creates the majority of small businesses’ advertising-generated sales.

 

Across 78 brands and 300 campaigns for small businesses, TV returned 80% of advertising-generated sales. The study provides a wealth of insight and practical advice for smaller businesses that want to move to the next tier of growth. More details can found on the Thinkbox website.

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