Irina Chinenova


Irina Chinenova

General Manager

Data2Decisions Australia

As part of her role for Dentsu Aegis Network Australia, Irina manages the Data2Decisions business in this market.


For over 10 years, Irina has worked in a consulting capacity providing data-driven insights to clients in the Australian, Asian and European markets.  Irina specialises in helping clients maximise their key performance indicator volumes cost-efficiently through optimising their communications strategy, product development, pricing strategy, business process management and brand positioning.


Her strategic recommendations are derived from exploratory analysis, research and econometric modelling programs.