“Nobody gets old wishing they slept more” – anonymous
I’ve worked at Data2Decisions for two years now and am a Senior Consultant in the Media, Technology and Alcohol vertical based at Data2Decisions’ global HQ in London.
I moved from Sydney, Australia to London, partly for a change of scenery and partly to try to find a role where I was making greater use of my econometrics degree. I was working as a Research Analyst for an engineering company and managed to get an interview with Data2Decisions not long after the company was bought by Dentsu Aegis Network. Data2Decisions had recently won a number of big projects and were looking to recruit a number of additional consultants – it was the right place, right time.
What’s been your best opportunity so far at Data2Decisions?
Working on big clients like Mondelez and Reckitt Benckiser, which means I’ve worked on projects across a number of countries outside of the UK and also been involved in some more strategic level workshops with clients. These workshops are interesting as they often involve different and more strategic questions about budget setting across countries and regions and looking at why some media channels or creative executions perform differently across counties.
What’s been one of your highlights?
The Dentsu Aegis Ski Trip. This was loads of fun! It’s a great way to get to know people in other agencies across the network, but in an environment that doesn’t seem like work at all, from junior to more senior people.
What’s the most exciting thing about being in the marketing industry now?
The speed at which the industry is changing. The continuing growth in digital has coincided with new approaches to media campaign planning and with that, new approaches to media analytics. This means there is always something new to learn and opportunities to develop new skills.
What’s the one thing your wish other people knew about our sector?
That we are not all data geeks, but like to socialise just as much as the next media agency employee!
What’s the best career advice you’ve ever been given?
Learn to sell yourself – on your CV, in interviews, in your job.