Katherine Munford

Managing Director

Data2Decisions UK

Katherine is the Managing Director for Data2Decisions in the UK where she leads a team of more than 65 people delivering marketing effectiveness consultancy to some of the world’s biggest brands.


Katherine joined Data2Decisions as Associate Director in 2006 and has played an instrumental role in the company’s rapid growth, including helping to internationalise the brand to 12 offices globally.


With more than 15 years’ industry experience, Katherine’s technical expertise spans statistical analysis and consumer research and she has a BSc in Psychology from the University of Warwick.


Recent views from Katherine:

Five Ways to Maximise Your ROI Through Better Data Handling for PerformanceIn