Katherine Munford

Managing Director

Data2Decisions UK

Katherine is the Managing Director of Data2Decisions where she leads a team in the delivery of marketing effectiveness consultancy for some of the world’s biggest brands. She combines creativity, analytics and technology to help clients make better, more data-driven marketing decisions.



Katherine joined Data2Decisions 12 years ago and has played an instrumental role in the company’s rapid growth. She helped to internationalise the brand to 14 offices globally and established the business as key player in digital effectiveness consulting.  With more than 15 years’ industry experience, Katherine’s expertise spans statistical analysis, consumer research and advertising strategy and she has a BSc in Psychology from the University of Warwick.



Recent views from Katherine:

Why a Holistic Attribution Model is the Future of Marketing Effectiveness for PerformanceIn