Monster appoints Data2Decisions as analytics partner
Posted on 13th June 2016
Data2Decisions UK, Dentsu Aegis Network’s global marketing effectiveness consultancy, has been appointed by the global recruitment platform Monster, as its analytics partner in Europe following a competitive pitch process.
Monster will be utilising Data2Decisions’ data analytics framework Total Attribution which provides a holistic approach to measuring and optimising the marketing mix. The approach will be delivered across Monster’s key European markets to help inform marketing investment across 23 European markets including the UK, Germany, Netherlands and France.
Total Attribution combines econometrics with digital attribution to link the offline parts of the consumer journey with the online to understand how all media activity influences consumer behaviour. With a more complete and holistic view of all activity, clients are able to better plan and allocate budget across the consumer journey to improve marketing effectiveness and efficiency.
Dr. Anirban Banerjee, Head of Insight & Analytics for Europe at Monster, said: “We were seeking a partner who could give us a big picture view of how our marketing mix is working. Total Attribution chimed with our way of linking econometrics with digital attribution to give us a holistic view of customer journey. It’s great to be working with a partner who shares our vision and ambition for the brand.”
Katherine Munford, Managing Director, Data2Decisions UK said: “We are thrilled to be partnering with Monster to further develop and innovate their marketing effectiveness approach. Even for an online business like Monster, in today’s highly digital world, offline marketing has as much influence on the consumer journey as digital marketing. Having a holistic and balanced view of how all activity drives engagement is incredibly important and we look forward to working with Monster to provide this for them.”
The appointment of Data2Decisions coincides with Monster’s biggest marketing push in more than seven years, with significant new campaigns being launched in UK, Germany, France, Luxembourg and The Netherlands.