Data2Decisions

Data2Decisions expands to Japan

Data2Decisions continues to build global scale this month with the opening of a new office in Japan. Led by Managing Partner Hirofumi Hamaguchi (featured third from left), the new office extends Data2Decisions’ coverage in APAC which includes Australia and Singapore, and grows the brand’s global network to...

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Monster appoints Data2Decisions as analytics partner

Data2Decisions UK, Dentsu Aegis Network’s global marketing effectiveness consultancy, has been appointed by the global recruitment platform Monster, as its analytics partner in Europe following a competitive pitch process.   Monster will be utilising Data2Decisions’ data analytics framework Total Attribution which provides a holistic approach to measuring...

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Unlocking China’s forgotten cities

by JOHN PERELLA, Managing Partner, Data2Decisions APAC for Digital Market Asia    Chinese CPG brand we’ve worked with has historically generated about half of its revenues from cities that only contain about 20 per cent of the population. Roughly speaking, that’s Tier 1 and 2 cities. However the...

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Econometric studies measure the sales impact of YouTube

Data2Decisions has released the findings of econometric studies to measure the sales impact of YouTube advertising. One of six third-party data analysis companies involved in the research for Google, Data2Decisions conducted its studies across a range of brands in the UK, US, Canada and Australia using Market Mix Modelling and Ecosystem...

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Five Ways to Maximise Your ROI Through Better Data Handling

by KATHERINE MUNFORD, Managing Director, Data2Decisions UK   Harnessing data in the digital economy is a hot topic for marketers, but it can also be a significant challenge. With endless data streams available and significant investment required, setting out on a data journey can be a daunting task....

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Digital Attribution Isn’t Enough: Q&A with Paul Dyson

by Lindsay Rowntree, ExchangeWire   Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are given credit for their contribution. However, argues PAUL DYSON (pictured below), founder, Data2Decisions, marketing goes beyond online; and the holy grail is to...

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The Human Touch Will Lead Us Out of the Ad Fraud Storm

by DAVID HARTLEY, Product Innovation Director, Data2Decisions UK   Last week, the Association of National Advertisers (ANA) and White Ops, a leading digital ad fraud detection and prevention service, put out its annual study on digital bot fraud, which estimated a $7.2 billion loss for advertisers. Whilst the immediate...

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Marketing for good is good long-term marketing

By   KARL WEAVER, former CEO of Data2Decisions, for Marketing Magazine   Most companies say they would sacrifice a chunk of this year's margin for a chance of substantially increased profits in 10 years' time. It makes sense. But do they actually know how to do this and,...

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