Paid, owned and earned – television’s influence calculated
Posted on 20th March 2013
Brands want to be talked about; they want to become household names. But what does word of mouth do and, crucially, where does it come from? This econometric study by Data2Decisions for Thinkbox analysed the intricate paid, owned and earned relationship for the first time to reveal the drivers of brand word of mouth.
Read the Thinkbox and Data2Decisions POETIC study findings.